“The insight we have gathered from customers since starting to sell the wonky box has been invaluable, especially when we have extreme weather events that mean the appearance of produce has been affected, as we are seeing in Spain at the minute. Food waste continues to be high on our agenda and we’ve worked closely with our suppliers to review our specifications so that the maximum amount of produce ends up on shelf. The response from the public to our wonky vegetable boxes has been incredible. Every box is filled with fresh, seasonal produce direct from farmers. A START-UP company which has combined the recent trends of marketing ugly. Scottish Grocer - Advertisement - Tuesday, Aug. STILL GOOD: New start-up, Good & Fugly, boxes misshapen fruit and vegetables directly from growers and delivers boxes of fresh produce to consumers. Ian Harrison, Asda’s produce technical director, said: “We are extremely proud to be the pioneers of the wonky veg revolution and winning Product of the Year is testament to this, especially as it’s voted for by consumers. Morrisons has launched an all-British veg box offering eight different seasonal vegetables for £5. Originally inspired by Jamie Oliver and Jimmy Doherty, Asda is spearheading the wonky veg revolution in the crusade against food waste and will continue to champion ‘ugly’ vegetables, as it continues to send 10,000 wonky boxes a month in to Asda’s superstores.
P roduct of the Year is the world’s largest consumer-voted award for product innovation, with 12,000 households testing the productsĪsda has won Product of the Year for its wonky vegetable box, following the unprecedented response to its launch in January 2016, which has seen 120,000 boxes of misshapen veg sold in the last year alone, equating to 600 tonnes of veg that would otherwise have gone to waste. Two years on, the box is still flying off shelves and has contributed to over 300 tonnes of additional misshapen veg making it to the supermarket.And thats not all, you can also get yourself a Wonky Veg Box for £3 and an. Join Our Organic Veg Box Scheme (Price includes first veg box for delivery week commencing 17th April 2023) £18.00. Since launching in January 2016, approximately 120,000 boxes have been sold, saving 600 tonnes of vegetables from being binned The £5 veg boxes contain enough to feed a family of four for five days, and contain all British seasonal produce. Please check our delivery area page before placing an order, if in doubt please send us an email () or call Leonie on 07811 404 086.Asda has won Product of the Year for its renowned wonky vegetable box.
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